PEI-YING WU

Current Position

·    Assistant Professor, Chung Hua University, Taiwan, August 2014 – present.

·    Vice President of Membership, Asia Pacific Institute for Events Management, APIEM, September 2016 – present.

Education Background

·    Doctor of Philosophy, Events Management, May 2013

Leeds Metropolitan University in England, UK

Thesis: Stakeholders’ perspectives of Service Quality in the Exhibitions Industry in Taiwan

(The practical and theoretical contributions of the research have made by creating a service quality model for exhibitions which explores the important service quality factors in terms of the exhibition stakeholder groups’ perspectives.)

Supervisors: Mr. Glenn Bowdin; Dr. Emma Wood

·      Master of Science, MSc International Hospitality Management, July 2005

Sheffield Hallam University in England, UK

Dissertation: An empirical study of Quality Function Deployment to the Fast food Industry in the UK

·    Bachelor of Business Administration,

BA Leisure, Recreation, and Tourism Management, June 2002

Southern Taiwan University of Science and Technology, Taiwan

Dissertation: The Research on the Career options chosen by Graduates of creation, tourism and hospitality management in Taiwan

Academic Experiences
·    Assistant Professor, Chung Hua University, Taiwan, August 2014 – present.

·    Tutor, Leeds Metropolitan University, UK, March 2013: Helped postgraduate and undergraduate students understand statistical analysis for their dissertations through one on one tutorials.

·    Invigilator, Leeds Metropolitan University, UK, 2012- 2014.

Research /Projects Experiences

·      2016, Principal Investigator, 2016 Tour Planning Competition Event, Tour Planning & Design Association

·      2016, CO-Principal Investigator, 2016 Graduation Ceremony Event, Chung Hua University

·      2016, CO-Principal Investigator, 2016 Graduation Performance Event, Chung Hua University

·      2015, CO-Principal Investigator, 2015 Taipei International Travel Fair, Research, Taiwan Visitors Association

·      2015, CO-Principal Investigator, 2015 Taipei International Travel Fair, Project, GIS Group

·      2015, CO-Principal Investigator, 2015 Graduation Ceremony Event, Chung Hua University

·      2015, CO-Principal Investigator, 2015 Graduation Performance Event, Chung Hua University

·    Research Assistant at Leeds Metropolitan University

–       2013 the United Kingdom Economic Impact Study (UKEIS)

–       2010: Developed a survey for the event course assessment led by Julia Tum

–       2008: Conducted telephone interview with tour organisers in China and Taiwan who are running trips to Sri Lanka, the project led by Dr. Janet Cochrane

Conference/Seminars/Workshops Presentations

·      06/2016, Kaohsiung, Taiwan, Literature Review of Taiwan’s MICE Education. 2016 Management Conference.

·    07/2013, Bournemouth, UK – “Stakeholders’ perspectives toward the important aspects of service quality in the exhibition industry – a thematic analysis”, presented at Making Waves, International Conference on Events 2013.

·    05/2012, Hong Kong, China – “Stakeholders’ Perspectives of Service Quality in Exhibitions Industry in Taiwan”, presented at International Convention & Expo Summit 2012.

·    Attended International Centre for Research in Events, Tourism, and Hospitality PhD Training Programmes (qualitative/quantitative data analysis, literature review, research philosophy) at Leeds Metropolitan University, Leeds, 29th October – 02nd November 2012.

·    Attended Expo! Expo! IAEE’s Annual Meeting & Exhibition 2008 in Miami, Florida, USA, 09 – 12 December, 2008.

·    Attended 2nd Annual UKCEM Research Symposium at Leeds Metropolitan University, Leeds, 22 January, 2008.

·    Attended several research seminars at Leeds Metropolitan University, Leeds, 17th October, 2007; 22nd January, 2008; 12th March, 2008, and 23rd April, 2008.

·    Presenter for Jiang, J., Guo, Y., and Eaglen, A. (2006). A Study on the Current Status of China’s MICE Industry and Its Marketing Strategies. ‘Tourism in Asia’ conference, Leeds Metropolitan University, Leeds, 10-12 June, 2006.

 

Publications

·      Han-Chen Huang, Su-Ling Wu, Pei-Ying Wu, Chin-Yuan Wu (2016) Selection of Festival Planners: Application of Modified Delphi Method and Analytic Hierarchy Process. Journal of Social Sciences. 12(1), pp. 68-77.

·      Han-Chen Huang, Pei-Ying Wu, Su-Ling Wu, Chin-Yuan Wu (2015) Construction of Decision-Making Model to Select Incentive Tour Travel Agencies. American Journal of Applied Sciences. 12(10), pp. 714-722.

·      Wu, P.Y. (2015) The Importance of Training in Achieving Organizational Excellence in the Hospitality Industry. International Journal of Leisure Business Management. 3(2), pp. 7-12.

·      Wu, P.Y. (2015) A Case Study of Starbucks Coffee Company to Identify the Ethical Marketing in the Hospitality Organisations. International Journal of Leisure Business Management. 3(2), pp. 1-6.

·      Wu, P.Y. (2013) Stakeholders’ perspectives of Service Quality in the Exhibitions Industry in Taiwan. Ph.D. thesis, Leeds, Leeds Metropolitan University

·    Li, S.N., Bowdin, G., Heslington, E., Jones, S., Mulligan, J., Tara-Lunga, O., Tauxe, C., Thomas, R., Wu, P.Y. (2013). The Economic Impact of the UK Meeting & Event Industry. MPI Foundation. Report. [Available online: http://www.mpiweb.org/UKEIS/Reports]

·      Wu, P. Y. (2012). Stakeholders’ Perspectives of Service Quality in Exhibitions Industry in Taiwan. The Proceedings of 11th Asia Pacific Forum for Graduate Students Research in Tourism and International Convention and Expo Summit 2012. pp. 445-458 ISBN: 978-962-850-593-7

·      Wu, P. Y. and Ho, C. W. (2009). The review of development of business events with service quality perspective in Taiwan. International Journal of Management Cases (IJMC). 10(4), pp. 76-88, ISSN: 1741-6264

Awards and Honours

·      2016 APIEM Advisory Board member (Asia Pacific Institute For Events Management)

·      2015 Taiwan Visitor Association Member.

·      2015 NCDA (National Career Development Association), USA CDA.

·      2011 McDonald’s University London Diploma, Basic Shift Management Course, UK

·      2008 Winner of the Helen Brett scholarship in Miami, Florida, USA

·      2004 Excellent Service employee in the fast food restaurant, UK

·      2000 Awarded scholarship with first honour, Southern Taiwan University of Technology, Taiwan

·      2000 – 2002 Two-year Scholarship winner, Southern Taiwan University of Technology, Taiwan

·      1998 Prize of essay competition winner (student group) of Republic of China Confucianism Academic society, Taiwan

Membership of professional bodies, committees and networks

·    Member of the International Association of Exhibitions and Events (IAEE)

·    Member of Centre for Exhibition Industry Research (CEIR)

RELEVANT SKILLS

·      2015 NCDA (National Career Development Association), USA CDA

·      IT Skills: Microsoft Office: daily use of Microsoft Word (thesis and publications), PowerPoint (conference presentations), SPSS/Excel/NVIVO (data analysis), EndNote (thesis and publications)

·      Language: Mandarin (Native speaker); English (Fluent); Japanese (Basic)

Interest Subjects

·      Service Quality Management in Events

·      Events (Business/MICE Events, Conventions Events) Management

·      Events planning and production

·      Events operations

·      Marketing for events

·      Hospitality and Tourism Management

·      Research Methods