The purpose of this privacy policy is to help you better understand how APIEM collects, stores, and processes information. This policy is to help you understand more about why we collect and use your data.

By using any of APIEM`s services you are agreeing to the terms of this Privacy Policy. By visiting any of APIEM`s websites you consent to our collection and use of your personal information as described in this Privacy Policy, including any updates or revisions to this Privacy Policy. This policy does not apply to information collected by any third party, including through any application or content that may be accessible from an APIEM website.

This Privacy Policy may be updated occasionally to reflect changes to operational or legal practices, or for regulatory reasons. If changes are made to this policy, you will be notified of the changes by posting the revised policy on the APIEM websites or by other means when appropriate. By continuing to use the APIEM websites after these changes are posted, you agree to the revised terms.

About this Privacy Notice 

At APIEM we take the protection of Personal Data seriously. In this Privacy Policy we’ll explain what

Personal Data we collect from you, how we use and share that data, how we keep your Personal

Data safe, and how long we keep it for. We’ll also explain how we Process your data (and the Legal Basis for doing so) and help you to understand your Personal Data Rights. If you have any questions about this Privacy Policy, please contact us at What is a Data Controller?

APIEM is a Data Controller. That means we’re responsible for determining what happens to the Personal Data we collect, including how we process it. As a Data Controller we’re also responsible for monitoring and approving the Data Processors we pass your Personal Data to. 

What is a Data Processor?

A Data Processor carries out Processing on behalf of a Data Controller. APIEM might employ the services of another company to carry out Data Processing for us. For example, APIEM (the Data Controller) might ask another company (the Data Processor) to send you an email or letter. We’d need to give that company your contact details, so they know where to send the letter. 

What do we mean by Personal Data? 

Personal Data is any information that could be used to identify you. That could be anything from your name and address, your bank details, your email address, an image or recording of you, your IP address or any other data that could be used to identify you. 

What do we mean by Processing your Personal Data?

Processing Data simply means doing something with your Personal Data. That could be as straightforward as collecting it or sharing it, or as complex as modelling the data or appending values to the data. If a company or organisation does anything with your Personal Data, they are Processing it. 

The Personal Data we collect 

APIEM collects your Personal Data when you contact us through email, when you complete an APIEM Membership Application Form, when you submit an article to the APIEM Journal, online through the “Contact Us form” on the APIEM websites, when you register on the APIEM Academy learning management system, when you register for an APIEM conference, through live webchats and where you interact with us on social media like Facebook and Instagram.

APIEM collects any contact information you provide like your email address, postal address, FB/Instagram name, and phone number. We may ask you how you heard about APIEM. This helps improve our marketing.  We will keep your data for analytical purposes for twenty-four months, after which your Personal Data will be erased. 

Financial Transactions

When financial transactions are conducted between you and our APIEM websites, the APIEM bank accounts, or our PayPal account involving payments by credit card, debit card, checks, money orders, and/or third party online payment services, we will collect information related to the transaction as part of the course of doing business with you, including billing address, telephone number, and other information related to the transaction.

Information from APIEM website visitors and support users

We collect information from visitors to the APIEM websites including your IP address and how you interact with our websites. We also collect information such as when you visited, location data, and the type of web browser that you are using. APIEM also collects Personal Information submitted by you via any messaging or email feature available from any of our websites. For all people that email us for support or information we collect their name, email address, location, as well as any exchange with an APIEM agent. If you use our forum or community, we collect your name and any content that you post. We collect this information also when you visit the APIEM Academy learning management system which is hosted and administered by When you use the APIEM Academy learning management system you are subject to the Privacy Policy of Thinkific. 

We use this information to provide and enhance our Services (including servicing your membership or account, if applicable), and to answer any questions you may have.


If you are an APIEM Academy online learning scholar, you agree to give Consent for Thinkific to use and access your Personal Information by Thinkific and other third parties when required.

The Personal Data we collect and process when you visit our website and how we monitor your activity on our website

 It’s important to APIEM that we give our website visitors the best possible experience when they use our sites. We use several tools to help us monitor activity on our website. We use Consent as the Legal Basis to collect and process this data. 

Information from cookies and similar tracking technology

APIEM uses cookies or similar tracking technologies on our webpages. This information can be used to track your session on our website. Cookies may also be used to customize our website content for you as an individual. If you are using one of the common Internet web browsers, you can set up your browser to either let you know when you receive a cookie or to deny cookie access to your computer. When you browse the APIEM websites you are giving your Consent, where required, to the use of the cookies.

Where you interact with us on social media

 Personal Data may be collected by the platform provider with whom you have an account who may use it independently from APIEM. We have no control over, and accept no liability for, how they use your Personal Data. You can access more information about how they use data gathered from their websites: Facebook or Instagram. 

What do we do with your Personal Data?

In this section we’ll explain how we Process your Personal Data and the Legal Basis for doing so. Please note, APIEM will never sell your personal data to a third party. We’ll also explain what a Data Controller and a Data Processor is. 

Information that we share with third parties

APIEM sometimes works with third parties to help provide you with our Services and we may share Personal Information with them to support these efforts. In certain limited circumstances, we may also be required to share information with third parties to conform to legal requirements or to respond to lawful requests by public authorities, including to meet national security or law enforcement requirements. Personal Information may be shared with third parties to prevent, investigate, or act regarding to illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our Terms of Service or any other agreement related to the Services, or as otherwise required by law. Personal Information may be shared with third-party vendors to help us conduct marketing and/or advertising campaigns. Personal Information may also be shared with a company that acquires our business, whether through merger, acquisition, bankruptcy, dissolution, reorganization, or other similar transaction or proceeding. If this happens, we will post a notice on our homepage. APIEM will ask for your consent before sharing your Personal Information with third parties for purposes other than those described in this Privacy Policy.


APIEM uses your name, address, email address and telephone number to communicate with you. We will only send you Service Messages (important messages that relate to your membership or account). We may send other messages where you have actively given Consent for us to do so. Remember, where APIEM uses your Consent to send you messages you can withdraw that Consent at any time. We may also use your telephone number to contact you about your membership or account. You may receive Services Messages as part of our Contractual obligation to manage your membership or account. 

What is a Legal Basis to collect and Process Personal Data? 

Under United Kingdom GDPR (the General Data Protection Regulation) there are several Legal Bases that a Data Controller can use to Process or share Personal Data. 

The Legal Bases APIEM relies on to Process your Personal Data 

Consent means you’ve given APIEM clear and informed permission to Process your Personal Data. Consent is a Legal Basis to Process Personal Data. An example might be where you have asked APIEM to send you promotional materials. Remember, you can withdraw your Consent at any time.

Our Contract with you

A contract is a Legal Basis to Process Personal Data. APIEM has several contractual obligations to you. These include (but aren’t limited to) informing you of important news about our services and your account. 

Legal and Regulatory 

Sometimes we have a Legal or Regulatory obligation to Process your Personal Data. These are Legal Bases to Process Personal Data. 

Legitimate Interest 

Sometimes APIEM has a Legitimate Interest to Process your Personal Data. Where we use Legitimate Interest to Process your Personal Data, we’ll ensure that our Legitimate Interests are proportional and do not compromise your Personal Data rights. You can object to APIEM processing your data for Legitimate Interests at any time. In some circumstances we may continue to process your Personal Data using Legitimate Interests where we can demonstrate that our interests override your Right to Object to Processing.

Terminating your relationship with APIEM

When you decide to terminate your relationship with APIEM, you may request that we delete your information. We try our best to comply with such requests but will continue to store archived copies of your Personal Information for legitimate business purposes and to comply with our legal and regulatory obligations. We will continue to store anonymous or anonymized information, such as website visits, without identifiers, to improve our Services.

What we don’t do with your Personal Information

APIEM does not and will never share, disclose, sell, rent, or otherwise provide Personal Information to other companies for the marketing of their own products or services. If you are a customer using APIEM`s Services, we do not use the Personal Information we collect from you or your customers to independently contact or market to your customers. However, APIEM may contact or market to your customers if we obtain their information from another source, such as from the customers themselves.

Keeping your Personal Information secure

APIEM endeavours to safeguard sensitive information, such as financial information, intellectual property, and any other Personal Information entrusted to us. No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee the absolute security of your Personal Information.


APIEM is an operating subsidiary of the United Kingdom Event Industry Academy Ltd. APIEM works with merchants and users around the world. Accordingly, APIEM may transmit your personal information outside of the country, state, or province in which you are located. Irrespective of where you live you have certain rights with respect to your personal data, including the right to request access to, correct, amend, delete, or limit the use of your Personal Data. To exercise these rights, please write to us at

Usernames and Passwords

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a username and password for access to certain parts of an APIEM website, you are responsible for keeping the username and password confidential. Do not give your password to anyone. If you enter a section of our website that requires a password, you should log out when you leave. As a safety precaution, you should also close out of your web browser completely and reopen it before viewing other parts of the Internet.


Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your personal information transmitted to our website. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the website, including the illegal acts of third parties (such as criminal hacking).

Policy Changes

The terms of this Policy may change from time to time. If we make material changes to how we treat our users’ Personal Information, we will notify you by e-mail to the e-mail address specified through your membership or account. Your continued use of the APIEM websites constitutes your consent to such revised Privacy Policy.

If you are concerned about the topic covered by this Policy, you should read it each time before you use the APIEM websites. Any questions or concerns about this policy should be brought to our attention by sending an e-mail to, and providing us with information relating to your concern.